Messages For Retailers
Mega Millions is a multi-state jackpot game that is now being offered to states who currently sell Powerball.
Kentucky will add Mega Millions to its game mix January 31st,
2010!
Mega Millions is a $1 per board jackpot game with a $1 megaplier add
on similar to Power Play! The drawing is held in Atlanta, Georgia on Tuesdays and Fridays at 11
P.M. (ET)
Why choose, now play jackpot games 4 days a week with;
· Mega Millions on Tuesday & Friday
&· Power Ball on Wednesday & Saturday
Sales Tip of the Month
Excellent Product Visibility
If you design your Lottery product merchandising and Lottery signage to make a positive impact on your players, the amount of impulse sales you can realize will be maximized in the most cost effective manner possible.1. Place the terminal in a store location that aids customers viewing of the transactions and enhances both ticket generation and redemption integrity.
2. Place on-counter instant ticket dispensers near the primary cash register for the greatest product exposure and sales potential.
3. Keep Scratch-off tickets dispensers free from obstructions so your players feel you want their business.
4. Display On-line jackpot signs facing the parking lot so your players can be predisposed to buy Powerball tickets before they enter the store.
5. Where possible, place a Lottery Play Center in a visible location, well stocked with game playslips, brochures, and promotional information.
6. Place temporary point of sale at the counter near the cash register to increase the likelihood your players will buy a Lottery ticket before receiving their change.
7. Place permanent Lottery point of sale signage outside of your store where players can see and read it as far away as possible to help bring customers into your store.











