Coupon Redemption

COUPON REDEMPTION
 
PROMOTION DEFINITION
Coupons have been used successfully to promote many different products and customers are very familiar with coupon usage. This promotion is designed to increase store traffic.
 
STORE IMPLEMENTATION
Retailers who regularly run coupons in their weekly fliers and newspaper ads find this type of promotion very effective.
 
STEPS
  1. Determine the product to be promoted and how long to run the promotion.
  2. Develop coupons to use in the store, or run a coupon in the local newspaper or shopper, or circulate fliers which include a coupon and describe the promotion.
  3. Develop in-store posters advertising the coupon special and display in prominent locations.
  4. Train sales staff to tell customers about the promotion. Start a week before it starts and continue during the promotion.
LOTTERY SUPPORT
The Lottery may provide:
  • Lottery representative to assist in planning the promotion and publicity; and assist in conducting the promotion if available.
  • Game-specific point of sale materials.
  • Promotional premium items if available.