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Terminal Generated Games Product Manager - 0523

 

JOB TITLE Terminal Generated Games Product Manager
DEPARTMENT: Marketing
REPORTS TO: VP of Marketing
LOCATION: Corporate

JOB SUMMARY

The Terminal Generated Games Product Manager/Director manages the day-to-day business of terminal generated games, including draw games, monitor games and Fast Play instant games and provides project management leadership in the collaborative effort required to maintain and define current draw game portfolio.  Launches new draw games to provide optimum sales and profit results.  Provides data-based leadership, manages product objectives/strategies, and manages daily/monthly activities of the portfolio. Creates and monitors product execution and development schedules to ensure timelines are met.  Provides leadership to internal and external sources to ensure product strategies are met.

*This position will be filled at a manager or director level depending on the experience and skill level of the selected candidate.

 

ESSENTIAL DUTIES/RESPONSIBILITIES

  • Product expert for the Terminal Generated Game portfolio by effectively tracking data, developing and monitoring key metrics to measure performance and maximizing sales.  Monitors actual sales performance against annual fiscal year quota/forecast for each draw game as a means of tracking and regular reporting. Serves on the sales forecasting committee to establish annual sales projections by game.
  • Acts as point of contact in the organization for all Terminal Generated Game issue resolution and expertise.  Responsibilities include management of traditional draw games (Pick 3, Pick 4), partnered draw games (Powerball, Mega Millions), monitor draw games (Keno, Cash Pop), and instant-online games (Fast Play).
  • Leads the development of short- and long-term strategies for the Terminal Generated Game Portfolio and maintains the strongest games and game mixes within the portfolio including the development of game add-ons/features and new games. 
  • Responsible for the management of the Fast Play game portfolio, including strategic roadmap development, sales tracking by game, and monitoring rolling jackpot performance. Works with gaming vendor to develop individual ticket artwork and working papers, as well as assists with KLC customer acceptance testing and game rule development.
  • Responsible for understanding player behavior, market dynamics and industry trends in order to participate in product development and strategic planning to maximize sales and profits.
  • Works closely with Director Market Research Strategies and draw game vendor(s) to ensure game parameters meet sales and profits goals.
  • Assists VP of Marketing in the development of marketing, promotion, and advertising strategies as well as execution of terminal generated game products to meet strategic business goals and objectives. 
  • Manages the scheduling and creative direction for the shows on counter monitors and on all touch vending machines.
  • Participates in new product development activities by collaborating with cross-functional areas such as Sales, Technology, Research, Finance and gaming vendor to lead new game launches for introduction in market.  Assumes front-line responsibility for keeping the project on track and coordinating efforts with the gaming vendor and other departments within the KLC.
  • Utilizes objectives and strategies from the Strategic Business Plan for terminal-generated games.
  • Works with Promotions Manager to assist in development of promotions and merchandising materials designed to profitably increase sales.
  • Responsible for the dispenser, play center, and permanent signage budgets. Works with State Sales Coordinator to ensure orders remain within budget. Works with the Purchasing Department to establish new contracts and contract renewals.
  • Works effectively with cross functional teams to ensure good communication, out-of-the-box thinking and cohesiveness within a team environment.

 

KNOWLEDGE/SKILLS/EXPERIENCE

  • Bachelor’s degree in Business, Marketing, or related field required; related experience may be substituted in lieu of a degree.   
  • Minimum 5 years’ marketing/product experience.
  • Minimum 2-3 years’ lottery experience a plus. 
  • Proficiency with computer software such as Excel, Word, and PowerPoint. 
  • Must be self-motivated and able to work within tight deadlines.
  • Must possess strategic thinking skills with the ability to understand, formulate, and execute strategy to meet both short-term and long-term objectives.
  • Demonstrated ability to monitor, track, and report product and marketing tool performance and develop recommendations to maximize sales and profitability. 
  • Proven ability to work independently, yet thrive in a team environment, including ability to motivate and lead cross-functional teams without direct-line responsibility. 
  • General working knowledge of a variety of corporate functions including information technology, market research, sales, and ad agency preferred.
  • Ability and willingness to handle multiple projects on a day-to-day basis.  Must be extremely organized, thorough, and detail oriented.
  • Ability to seek out and analyze information from various data sources and systems.
  • Excellent verbal and written communication skills required

Additional Requirements for Director Level

  • Minimum 5-7 years' marketing/product experience required.
  • Minimum 2-3 years' lottery experience required.

SUPERVISORY RESPONSIBILITIES

This position has no supervisory responsibilities.

WORKING CONDITIONS

  • Office environment/hybrid according to KLC policies.
  • Travel: 10% or less

PHYSICAL REQUIREMENTS

  • Ability to lift up to 40 lbs.: Occasionally
  • Standing or sitting: Continuous
  • Moving: Frequent
  • Reaching, writing, fingering, typing: Continuous
  • Talking and hearing: Continuous
  • Seeing: Must be able to read reports and use a computer: Continuous
  • Sit for long periods of time: Continuous

BENEFITS

We offer a comprehensive employee benefits package including medical, dental, vision, wellness program, health savings account, flexible spending accounts, company paid life insurance, supplemental life insurance, company paid short-term and long-term disability, voluntary benefit plans, generous paid time off plans, retirement plans – including 401(k), 457(b), IRAs, and a money purchase retirement plan in which the company contributes a portion of your base pay.  

 

TO APPLY

  • Interested candidates may send their resume and salary expectations to: klcjobs@kylottery.com 
  • Please indicate “Position #0523” in the subject line of your e-mail.
  • We will only contact candidates who match the qualifications for this role and who are selected for the next steps in the talent acquisition process.

 

Equal Employment Opportunity Employer