Grand Openings
PROMOTION DEFINITION
A grand opening or re-opening provides an excellent opportunity to promote Lottery tickets and
other store products. A grand opening generally has a schedule filled with numerous activities
and product offerings.
STORE IMPLEMENTATION
Heavy advertising is key to success of a grand opening of a new store or the re-opening of a remodeled store.
Heavy advertising is key to success of a grand opening of a new store or the re-opening of a remodeled store.
STEPS
- Determine what in-store specials should be offered for the upcoming Grand Opening such as: first 25 customers get a free Lottery ticket, hourly second chance drawings, special discount prices on select items, etc.
- Develop an advertising plan: run ads in local papers, purchase some local radio time, develop fliers, posters and large exterior signage.
- Place exterior signage so it is clearly visible from heavily traveled roads and display in-store posters in highly visible locations.
- Post current game point-of-sale materials in high-traffic areas of the store.
- Check ticket inventory to ensure an adequate supply is available.
- Train sales staff to inform customers of the specials and of the second chance drawings.
- Conduct second chance drawings and post winners and prizes in a prominent place.
LOTTERY SUPPORT
The Lottery may provide:
- Lottery representative to assist in planning the promotion and publicity
- Game-specific point of sale materials
- Second chance drawing box
- Promotional premium items if available
