Core Values

Integrity We do the right thing. We live and work to the highest degree of integrity so that we earn the trust of our players, retailers, partners, policy makers, and colleagues.


Accountability We are accountable to the Governor, the General Assembly and the people of the Commonwealth for the proper stewardship of the resources entrusted to us. We are further accountable for the ways in which we treat each other and the effectiveness with which we work together to achieve the mission of the lottery. We will hold ourselves accountable for the proper execution of our duties and for maintaining the highest ethical standards in all aspects of our business and as corporate citizens of the Commonwealth.


Social Responsibility We are a good corporate citizen, giving back to our community not just through our proceeds but through our time and talents as well. We are driven to be impactful in the lives of Kentuckians by funding college scholarship programs for students across the Commonwealth. We conduct our operation in a socially responsible manner, highlighting our Play Responsible initiatives to help those with a gambling disorder.


Diversity, Equity & Inclusion We value and respect our colleagues, our customers, and the communities we serve. We embrace our differences and are committed to cultivating an inclusive environment that celebrates our unique perspectives, experiences, and contributions. Learn more.


Teamwork We believe in collaboration and the strength of people coming together to achieve something great, and we care about those we work with. We all win when we work together with mutual respect, partnership, and appreciation of all perspectives and approaches.


Innovation We embrace innovation, working to proactively see opportunities. We challenge ourselves to create new products and solutions, and work closely with internal and external partners to improve existing processes and develop new initiatives. We work to give players products that are fun and entertaining, all while creating profits for businesses across the Commonwealth. 


Fun We have fun! We create fun for our players across the Commonwealth. We have fun at work. We know that having a fun, positive work environment builds more trust, creates memorable experiences, and deepens our bonds with each other.